Privacy policy
Last updated: April 19, 2026
Eluxe Søul operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Eluxe Søul is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including items you view, add to cart, wishlist, purchase, return or exchange.
Communications including customer support messages.
Device information including device, browser, IP address and identifiers.
Usage information including interactions, navigation activity on the Services.
Personal Information Sources
We may collect personal information from:
Directly from you (account creation, checkout, communication).
Automatically through your device (cookies, browsing data).
Service providers working with us.
Partners or other third parties.
How We Use Your Personal Information
We may use your information to:
Provide, tailor, and improve the Services, fulfill orders, process payments, manage accounts, shipping, returns, and personalized recommendations.
Marketing and advertising, including sending promotional emails or showing ads based on your activity.
Security and fraud prevention including account authentication and fraud detection.
Communication and customer support.
Legal compliance including responding to lawful requests.
How We Disclose Personal Information
We may disclose your information:
With Shopify, vendors, IT, analytics, payment processors, fulfillment providers.
With business and marketing partners for advertising.
When you consent, such as third-party logins or social media.
Within our corporate group.
During business transfers or when required by law.
Relationship with Shopify
Shopify hosts our Services and collects/processes certain personal information to provide and improve these Services. Shopify may use your data for enhanced features that analyze interactions across merchants.
To learn more, visit: Shopify Consumer Privacy Policy.
Third-Party Websites and Links
We may provide links to external websites. We are not responsible for privacy practices or content of third-party sites.
Children’s Data
Our Services are not intended for children under the age of majority. We do not knowingly collect information from children.
Security and Data Retention
While we aim for strong security, no system is 100% secure.
We retain information for as long as needed for:
Account management
Providing Services
Legal obligations
Dispute resolution
Your Rights and Choices
Depending on your location, you may have rights to:
Access your information
Delete your information
Correct inaccuracies
Data portability
Manage communication preferences
You may exercise these rights by contacting us.
We may require identity verification before processing requests.
Complaints
If you have concerns about our data practices, you may contact us. Depending on jurisdiction, you may have the right to escalate your complaint to your local data authority.
International Transfers
Your information may be transferred or stored outside your country of residence.
When transferring outside the EEA/UK, we rely on Standard Contractual Clauses or equivalent safeguards.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be posted here with the revised “Last updated” date.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us:
Email: eluxesoul@gmail.com
Address:
Eluxe Søul
Motinagar, Ayodhya
Uttar Pradesh – 224201
India